Sales (purchasing or conversion) Funnel is a consumer-focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. We will study a very simple example of creating a Sales Funnel by focusing on visualization
Read moreWe will study a Heatmap visualization that not only can be used for descriptive analysis as well but would be more helpful for analyzing a large number of cohorts. For instance, if you need to form and analyze weekly cohorts within a year
Read moreWe will combine Cohort Analysis and LifeCycle Grids approach for obtaining more detailed analysis
Read moreWe will study how we can analyze and visualize other valuable metrics like customer acquisition cost and customer lifetime value using LifeCycle Grids approach
Read moreWe will study a very powerful approach for customer segmentation that is based on customer’s lifecycle, specifically on frequency and recency of purchases
Read moreWe will cover how to find patterns of events. We will find events that occur systematically together and in the same order, relationships with customers’ characteristics and association rules between event subsequences
Read moreThis is the second part of the in-depth sequence analysis and we will use clusterization for simplifying a large number of distinct sequences in a few types of trajectories
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