We will study how to use LifeCycle Grids concept for measuring a health of the business via Delta Analysis technic

We will combine Cohort Analysis and LifeCycle Grids approach for obtaining more detailed analysis

We will study how we can analyze and visualize other valuable metrics like customer acquisition cost and customer lifetime value using LifeCycle Grids approach

We will study a very powerful approach for customer segmentation that is based on customer’s lifecycle, specifically on frequency and recency of purchases