COVID-19 or Coronavirus pandemic is having an unpredictable and huge impact on our lives, so I wanted to see the speed with which it spreads across countries. The following is how I’ve seen it:
Read moreCustomers lifetime value (LTV or CLV) is one of the cornerstones of product analytics because we need to make a lot of decisions for which the LTV is a necessary or at least very significant factor. In this article, we will focus on products/services/applications with recurring subscription payments.
Read moreThe larger and more complex the business the more metrics and dimensions. One day you understand that it is impossible to track them with only your eyes.
Read moreWe will review another fascinating approach that marries heuristic and probabilistic methods. We will link marketing channels with a probability of a customer passing through each step of a Sales Funnel
Read moreEven though the concept of the first-order Markov chains is pretty simple, you can face other issues and challenges when implementing the approach in practice. We will review some of them
We will use Document-Term Matrix that is the result of Vocabulary-based vectorization for training the model for Twitter sentiment analysis
Read moreUsing Markov chains allow us to switch from Google Analytics heuristic models to probabilistic ones. By computing the model and estimating transition probabilities we can attribute every channel/touchpoint
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