Customers lifetime value (LTV or CLV) is one of the cornerstones of product analytics because we need to make a lot of decisions for which the LTV is a necessary or at least very significant factor. In this article, we will focus on products/services/applications with recurring subscription payments.
Read moreWhen conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter
Read moreWe will study a Heatmap visualization that not only can be used for descriptive analysis as well but would be more helpful for analyzing a large number of cohorts. For instance, if you need to form and analyze weekly cohorts within a year
Read moreWe will combine Cohort Analysis and LifeCycle Grids approach for obtaining more detailed analysis
Read moreWhen conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter in this post
Read moreWe will continue to exploit a great idea of ‘layer-cake’ graph for Cohort analysis
Read moreWe will study a pretty helpful visualization for Cohort Analysis that is one of the most powerful and demanded techniques available to marketers for assessing long-term trends in customer retention and calculating life-time value
Read more