visualization

by Sergii Bryl'
May 04, 2020
Worldwide COVID-19 spread visualization with R

COVID-19 or Coronavirus pandemic is having an unpredictable and huge impact on our lives, so I wanted to see the speed with which it spreads across countries. The following is how I’ve seen it:

Read more
by Sergii Bryl'
Jun 13, 2018
Anomaly Detection for Business Metrics with R

The larger and more complex the business the more metrics and dimensions. One day you understand that it is impossible to track them with only your eyes.

Read more
by Sergii Bryl'
Sep 28, 2017
Marketing Multi-Channel Attribution model based on Sales Funnel with R

We will review another fascinating approach that marries heuristic and probabilistic methods. We will link marketing channels with a probability of a customer passing through each step of a Sales Funnel

Read more
by Sergii Bryl'
May 31, 2017
Marketing Multi-Channel Attribution model with R (part 2: practical issues)

Even though the concept of the first-order Markov chains is pretty simple, you can face other issues and challenges when implementing the approach in practice. We will review some of them

Read more
by Sergii Bryl'
Aug 03, 2016
Marketing Multi-Channel Attribution model with R (part 1: Markov chains concept)

Using Markov chains allow us to switch from Google Analytics heuristic models to probabilistic ones. By computing the model and estimating transition probabilities we can attribute every channel/touchpoint

Read more
by Sergii Bryl'
Dec 10, 2015
Cohort analysis: Retention Rate Visualization with R

When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter

Read more
by Sergii Bryl'
Aug 27, 2015
Measuring business health with Delta LifeCycle Grids and R

We will study how to use LifeCycle Grids concept for measuring a health of the business via Delta Analysis technic

Read more