When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter

We will study how to use LifeCycle Grids concept for measuring a health of the business via Delta Analysis technic

Sales (purchasing or conversion) Funnel is a consumer-focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. We will study a very simple example of creating a Sales Funnel by focusing on visualization

We will study a Heatmap visualization that not only can be used for descriptive analysis as well but would be more helpful for analyzing a large number of cohorts. For instance, if you need to form and analyze weekly cohorts within a year

We will combine Cohort Analysis and LifeCycle Grids approach for obtaining more detailed analysis

We will study how we can analyze and visualize other valuable metrics like customer acquisition cost and customer lifetime value using LifeCycle Grids approach

We will study a very powerful approach for customer segmentation that is based on customer’s lifecycle, specifically on frequency and recency of purchases